地方特色猪肉营销策略选择——以“宝蓄”猪肉品牌为例
Marketing strategy selection of local characteristic pork——taking Baoxu pork as an example
投稿时间:2021-06-28  
DOI:
中文关键词:  特色猪肉  “宝蓄”猪肉  营销策略
英文关键词:Specialty pork  Baoxu pork  Marketing strategy
基金项目:河北农业产业技术体系(HBCT2018110205)
作者单位E-mail
林海 河北农业大学经济管理学院, 河北 保定 071000  
葛文光 河北农业大学经济管理学院, 河北 保定 071000 gewenguang@126.com 
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中文摘要:
      文章以“宝蓄”猪肉品牌为例,采用文献研究、案例研究以及网络问卷和实地调查相结合的方法对“宝蓄”猪肉和营销策略进行了研究,旨在为帮助地方特色猪肉品牌优化营销策略,提高营销水平。针对“宝蓄”猪肉目前发展现状和趋势给出具体营销策略,包括完善全产业链运营模式、推进产品标准化生产、注重产品相关认证、创新优化销售方案、加大品牌宣传力度等。
英文摘要:
      In order to optimize the marketing strategy and improve the marketing level of pork with local characteristics, this paper took Baoxu pork as an example, and adopted the methods of literature research, case study, network questionnaire and field survey to study Baoxu pork and its marketing strategy. Specific marketing strategies were put forward according to the current development status and trend of Baoxu pork, including continuously improving the operation mode of the whole industry chain to realize the quality traceability of Baoxu pork, promoting the standardized production of products, paying attention to the relevant certification of products, innovating and optimizing the sales plan, and strengthening the publicity.
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